To invest in people and ideas that are typically overlooked (and often taboo) as vehicles of social and economic change.
Donations don’t
work long-term. Market-based approaches do, so why leave them
just for the business world? Let’s apply them to some
of our biggest social problems in the world, especially in the
health arena.
Putting our approach into
practice, we have launchedshe28 to generate discussion and garner support to address women's
lack of access to affordable, eco-friendly, menstrual products and services.